In $\triangle{ABC}$ with $AB = 12$, $BC = 13$, and $AC = 15$, let $M$ be a point on $\overline{AC}$ such that the incircles of $\triangle{ABM}$ and $\triangle{BCM}$ have equal radii. Let $p$ and $q$ be positive relatively prime integers such that $\frac {AM}{CM} = \frac {p}{q}$. Find $p + q$.